Looking to boost your position in the Google Search results? Then let's talk SEO and how Excalibur IT Solutions can help you achieve your goals.
Hornsby SEO Services
Based in Berowra Heights, we specialise in SEO of Small Business Websites for Local Business customers across the Hornsby shire, North Shore, and Sydney metropolitan area.
What Is Search Engine Optimisation (SEO)?
Search Engine Optimisation, or SEO, is about boosting your position in the organic search results of major search engines for relevant search terms (keywords) and helping to drive people interested in your products and services, to your website. Search Engines, like Google and BING, are constantly updating their search algorithms (the way they determine the relevance of your website) to ensure the search results they deliver the most relevant pages to their customers based on the search criteria entered.
If you want to stand out from the crowd, you need to Search Optimise your website to ensure it is mobile-friendly and delivering relevant content in a human-friendly way; and that is where Excalibur IT Solutions can help.
Why Do You Need SEO?
From a business perspective SEO helps establish your business as an authority in your field, and stand out from the crowd.
When someone enters a search term in one of the major search engines: hundreds, thousands, even millions of results are returned. People are busy and no one has the time, or inclination, to wade through pages of search results to get answers, and the goal of search engines is to deliver the most relevant content first. So if you're not ranking on the first page, and preferably towards the top of it, for relevant search terms you may be missing out on valuable business and giving your competitors the edge.
How your website performs and ranks, in the search results, is directly related to the content quality and relevance, the on-page design of your website and your link profile; and these are all factors that can be directly influenced by Search Engine Optimisation.
SEO is an ongoing process to ensure that your website is performance optimised to deliver high-quality, topical content, that is relevant to the searchers intent. Search Optimisation involves : on-page optimisation, competitive analysis, traffic monitoring, keyword research, content optimisation, and building a robust link profile through quality backlinks
Whilst you can learn some aspects to assist with the SEO journey, Search Optimisation is constantly evolving as search engines battle to ensure they are delivering the most relevant content to their customers, and weed out less relevant sites. If you don't know what you're doing SEO is best left to the professionals as it is easy to make mistakes which can have a disastrous effect on your search results.
At the end of the day SEO is about boosting your position in the search rankings to increase brand visibility, drive traffic to your website and increase conversions.
SEO for Local Business
Competing at the local level, where there may be a myriad of businesses offering similar products or services, is not easy. Excalibur IT specialises in search optimisation for Local Business, we can improve your search position to help you compete with, or step ahead of, the competition. SEO is a collaborative effort and the more you can tell us about your business, your products and services, the better the results will be.
Ready to get serious about building your online presence? Then it is time to climb high with SEO Services from Excalibur IT Solutions. We can optimise your website, to give you the competitive edge, and help you achieve better results.